Keep Scotland Beautiful calls for smokers to help clean up Scotland's roads.
10 July 2017
Campaign calls for people to put their butts away
National coalition helps smokers to change cigarette litter levels
A national coalition to clean up Scotland’s roads, led by environmental charity, Keep Scotland Beautiful, has teamed up with the National Trust for Scotland to raise awareness of the growing problem of cigarette litter and provide pocket ashtrays to help combat the issue.
Throughout the summer, the charity will be offering free “Minibins” at National Trust for Scotland visitor centres and partner outlets encouraging smokers to dispose of their cigarette ends responsibly and tackle the growing litter problem which is ruining Scotland’s iconic roadsides and countryside.
Georgina Massouraki, Roadside Litter Campaign Officer at Keep Scotland Beautiful, commented:
“Our roadside litter campaign is a unique opportunity for industry, the public sector, charity and government to all work in partnership and tackle the problem of roadside litter and raise awareness of this blight on our environment. We are very pleased to welcome the National Trust for Scotland on board to help us tackle the blight of cigarette litter on Scotland’s iconic landscape.
“Disposing of cigarette litter out of a car window, or on the ground when out and about, is deeply habitual yet exceptionally harmful. By providing free Minibins we are making it easy for people to do the right thing. Anyone can access the Minibins either at a National Trust for Scotland centre or online. There are no excuses for littering cigarette butts. No if’s. No butts.”
The national roadside litter campaign is urging road users to take personal responsibility for their litter, recognising that over half of the general public have witnessed litter being irresponsibly discarded from a motor vehicle. Smoking-related litter is the most frequently observed type of litter on our streets, which 50% of all Scottish roadsides recorded a presence of smoking related litter.
More than 2,000 free pocket “Minibin” ashtrays are available to order online at www.keepscotlandbeautiful.org/roadside-litter or pick up at National Trust for Scotland visitor centres. Burn-proof, smell-proof and spill-proof - the Minibin’s offer a reusable solution for collecting cigarette butts when out and about.
Scott McCombie, Property Manager & Senior Ranger at the National Trust for Scotland Glencoe & Dalness property, said: “People visit the National Trust for Scotland properties to escape, relax and enjoy Scotland’s beautiful natural surroundings - not to be faced with other people’s litter whether it is on the drive up, in the carpark or out walking.
“I hope that the pocket ashtrays encourage our visitors to think about how to dispose of their cigarette ends responsibly - protecting our environment and keeping our countryside clean.”
David Barnes, Litter & Flytipping Programme Manager, Zero Waste Scotland, said:
“We fully support this new partnership campaign to tackle the problem of cigarette litter this summer. Discarded cigarette butts are more than a nuisance, they’re a blight on our country and that’s why Zero Waste Scotland has help and support available for litter managers who want to tackle this and wider litter issues, on our new online Litter Knowledge Network.
“If you’re out enjoying our beautiful country, encourage people to take responsibility for binning their butts, using either these Minibins or other available bins – there’s no excuse for dropping cigarette butts.”
Notes to Editors
1. Keep Scotland Beautiful is the charity that campaigns, acts and educates on a range of local, national and global environmental issues to change behaviour and improve the quality of people’s lives and the places they care for. We are committed to making Scotland clean, green and more sustainable.
2. The roadside litter campaign has been made possible with investment from industry, including members of the British Soft Drinks Association and McDonald’s and working in partnership with, Transport Scotland, VisitScotland, road operating companies and local authorities.
3. Minibins are available from the following National Trust for Scotland visitor centres: St Abbs, Glencoe, Ben Lawers, Ardess Lodge Loch Lomond, St Kilda World Heritage Site, Corrieshalloch and Inverewe, Torridon, Killiecrankie and Dunkeld.
4. Zero Waste Scotland exists to create a society where resources are valued and nothing is wasted. The Cigarette toolkit is available on Zero Waste Scotland’s website here 5. Media enquiries to Peter Duncan 07740 firstname.lastname@example.org or Kirsty Leiper 07908 781 email@example.com